AI Data Insight
According to DataTrack data, total U.S. retail sales in July 2026 reached $773.947 billion, bucking the trend with a 1.35% increase from the previous month, significantly outperforming market expectations of slight growth. Although some market voices were bearish on July data due to the early Amazon Prime Day schedule, core consumption and the service sector continued to support overall momentum. Driven by the wealth effect and stable employment, the U.S. consumer market is showing stronger-than-expected resilience.