AI Data Insight
In July 2026, real spending on durable goods by Japanese households of two or more people grew 3.7% year-on-year, rebounding sharply from the deep plunge of -15.2% in the previous month. While overall household consumption has declined for eight consecutive months, purchasing momentum for durable goods has bucked the trend, reflecting that consumers, amidst recovering real wages, are turning to "selective consumption" by concentrating resources in specific areas.