Description
Facebook Monthly Active Users (MAUs) is the number of unique registered users who accessed Facebook via web or app in the last 30 days. It's a key metric for Meta and investors, showing user engagement and platform reach. A high MAU suggests a large, active user base, attracting advertisers and indicating platform relevance. MAU trends help analyze user behavior and the platform's health. Each user is counted only once per month. It's a crucial indicator for assessing Facebook's overall performance and growth.