AI Data Insight
In the first quarter of 2026, Thailand's Big Mac Index climbed to 4.3024 USD, marking significant growth from the previous figure of 4.1649 USD and setting a new historical record. Despite Thailand's domestic inflation being mild or even negative, driven by the strong appreciation of the Thai Baht against the US Dollar (moving towards the 31.2 level), the USD-denominated purchasing power of Thai assets has significantly improved, and the price gap with the United States continues to narrow.