China: Total Retail Sales of Consumer Goods - Total

Macro

2026-10-19

Description

China Total Retail Sales of Consumer Goods is calculated and released by the National Bureau of Statistics (NBS). This indicator measures the amount of non-production, non-operational physical goods sold directly by enterprises to individuals and social groups through transactions, as well as the amount of income obtained from providing catering services. Generally, the higher the total retail sales, it means that consumer demand is strong and economic activity is active; otherwise, it means that consumer demand is weak and economic activity is slowing down.

The data covers both urban and rural areas and is broken down into several major categories, including food, clothing, daily necessities, household appliances and electronics.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update
Hashtags
China Retail Consumption

AI Data Insight

China's total retail sales of consumer goods in September 2026 (Q3) reached 42,433 billion yuan, a significant increase from the previous 39,824 billion yuan, with a year-on-year growth of 1.1%, beating the market expectation of 0.5%. Although consumption in communications equipment and services performed remarkably well, purchasing sentiment for large durable goods such as automobiles remains sluggish, highlighting that consumers remain cautious under macroeconomic pressures.

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AI Data Insight

China's total retail sales of consumer goods in September 2026 (Q3) reached 42,433 billion yuan, a significant increase from the previous 39,824 billion yuan, with a year-on-year growth of 1.1%, beating the market expectation of 0.5%. Although consumption in communications equipment and services performed remarkably well, purchasing sentiment for large durable goods such as automobiles remains sluggish, highlighting that consumers remain cautious under macroeconomic pressures.

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Macro
Description

China Total Retail Sales of Consumer Goods is calculated and released by the National Bureau of Statistics (NBS). This indicator measures the amount of non-production, non-operational physical goods sold directly by enterprises to individuals and social groups through transactions, as well as the amount of income obtained from providing catering services. Generally, the higher the total retail sales, it means that consumer demand is strong and economic activity is active; otherwise, it means that consumer demand is weak and economic activity is slowing down.

The data covers both urban and rural areas and is broken down into several major categories, including food, clothing, daily necessities, household appliances and electronics.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update
Hashtags
China Retail Consumption