China: Total Retail Sales of Consumer Goods (YoY) - Total

Macro

2026-04-16

Description

China's Total Retail Sales of Consumer Goods is calculated and published by the National Bureau of Statistics (NBS). This indicator measures the value of goods sold directly to individuals and social groups for non-production and non-business purposes, as well as revenue from catering services. Typically, a higher Year-on-Year growth rate in retail sales indicates strong consumer demand and active economic activity, while a lower rate suggests weak demand and slower economic activity.

The data covers both urban and rural areas and is broken down into major categories such as food, clothing, daily necessities, home appliances, and electronics.

This data is typically released monthly, providing information on the retail sales of the previous month.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update

AI Data Insight

China's Q1 2026 total retail sales of consumer goods recorded a YoY growth rate of 1.7%, which, although better than the previous quarter's 0.9%, was lower than the market consensus of 2.3%. Supported by communication equipment and service consumption, non-auto retail performance was relatively resilient; however, durable goods such as automobiles and home appliances suffered significant declines due to the property market downturn and a policy vacuum. Recovery is expected only after the future implementation of "trade-in" funds.

AI Data Insight

China's Q1 2026 total retail sales of consumer goods recorded a YoY growth rate of 1.7%, which, although better than the previous quarter's 0.9%, was lower than the market consensus of 2.3%. Supported by communication equipment and service consumption, non-auto retail performance was relatively resilient; however, durable goods such as automobiles and home appliances suffered significant declines due to the property market downturn and a policy vacuum. Recovery is expected only after the future implementation of "trade-in" funds.

Description

China's Total Retail Sales of Consumer Goods is calculated and published by the National Bureau of Statistics (NBS). This indicator measures the value of goods sold directly to individuals and social groups for non-production and non-business purposes, as well as revenue from catering services. Typically, a higher Year-on-Year growth rate in retail sales indicates strong consumer demand and active economic activity, while a lower rate suggests weak demand and slower economic activity.

The data covers both urban and rural areas and is broken down into major categories such as food, clothing, daily necessities, home appliances, and electronics.

This data is typically released monthly, providing information on the retail sales of the previous month.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update