China: Total Retail Sales of Consumer Goods (YoY) - Total

Macro

2026-10-19

Description

China's Total Retail Sales of Consumer Goods is calculated and published by the National Bureau of Statistics (NBS). This indicator measures the value of goods sold directly to individuals and social groups for non-production and non-business purposes, as well as revenue from catering services. Typically, a higher Year-on-Year growth rate in retail sales indicates strong consumer demand and active economic activity, while a lower rate suggests weak demand and slower economic activity.

The data covers both urban and rural areas and is broken down into major categories such as food, clothing, daily necessities, home appliances, and electronics.

This data is typically released monthly, providing information on the retail sales of the previous month.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update

AI Data Insight

China's total retail sales of consumer goods for September 2026 (Q3) rebounded to a year-on-year growth rate of 1.1%, not only outperforming August's 0.4% but also beating the market consensus of 0.5%. Benefiting from the "trade-in" policy and holiday effects, consumption growth excluding automobiles reached as high as 3.9%, indicating short-term signs of repair in domestic demand, though structural hidden concerns such as real estate still remain.

AI Data Insight

China's total retail sales of consumer goods for September 2026 (Q3) rebounded to a year-on-year growth rate of 1.1%, not only outperforming August's 0.4% but also beating the market consensus of 0.5%. Benefiting from the "trade-in" policy and holiday effects, consumption growth excluding automobiles reached as high as 3.9%, indicating short-term signs of repair in domestic demand, though structural hidden concerns such as real estate still remain.

Description

China's Total Retail Sales of Consumer Goods is calculated and published by the National Bureau of Statistics (NBS). This indicator measures the value of goods sold directly to individuals and social groups for non-production and non-business purposes, as well as revenue from catering services. Typically, a higher Year-on-Year growth rate in retail sales indicates strong consumer demand and active economic activity, while a lower rate suggests weak demand and slower economic activity.

The data covers both urban and rural areas and is broken down into major categories such as food, clothing, daily necessities, home appliances, and electronics.

This data is typically released monthly, providing information on the retail sales of the previous month.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update