China: Total Retail Sales of Consumer Goods (MoM) - Total

Macro

2026-07-15

Description

China Retail Sales of Consumer Goods is calculated and released by the National Bureau of Statistics (NBS). This indicator measures the amount of non-production, non-operational physical goods sold directly by enterprises to individuals and social groups through transactions, as well as the amount of income obtained from providing catering services. Generally, the higher the monthly growth rate of total retail sales, it means that short-term consumer demand is strong and economic activity is active; otherwise, it means that consumer demand is weak and economic activity is slowing down.

The data covers both urban and rural areas and is broken down into several major categories, including food, clothing, daily necessities, household appliances and electronics.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update
Hashtags
China Retail Consumption

AI Data Insight

In May 2026 (Q2), the month-on-month growth rate of China's total retail sales of consumer goods recovered to 0.38% from the previous value of -0.38%, indicating a slight stabilization in short-term consumption momentum. However, market data showed an unexpected 0.6% year-on-year decline for the same month, marking the first negative growth in over three years, primarily dragged down by a sharp contraction in auto and home appliance sales. Experts expect the weak domestic demand to prompt authorities to introduce a new round of policy fine-tuning and stimulus in the second half of the year.

You May Also Like

AI Data Insight

In May 2026 (Q2), the month-on-month growth rate of China's total retail sales of consumer goods recovered to 0.38% from the previous value of -0.38%, indicating a slight stabilization in short-term consumption momentum. However, market data showed an unexpected 0.6% year-on-year decline for the same month, marking the first negative growth in over three years, primarily dragged down by a sharp contraction in auto and home appliance sales. Experts expect the weak domestic demand to prompt authorities to introduce a new round of policy fine-tuning and stimulus in the second half of the year.

You May Also Like

Other Industry

Semiconductor
Display
LED
Energy
Electronics
Telecom
Emerging Tech
Macro
Description

China Retail Sales of Consumer Goods is calculated and released by the National Bureau of Statistics (NBS). This indicator measures the amount of non-production, non-operational physical goods sold directly by enterprises to individuals and social groups through transactions, as well as the amount of income obtained from providing catering services. Generally, the higher the monthly growth rate of total retail sales, it means that short-term consumer demand is strong and economic activity is active; otherwise, it means that consumer demand is weak and economic activity is slowing down.

The data covers both urban and rural areas and is broken down into several major categories, including food, clothing, daily necessities, household appliances and electronics.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update
Hashtags
China Retail Consumption