China: Total Retail Sales of Consumer Goods (MoM) - Total

Macro

2026-06-16

Description

China Retail Sales of Consumer Goods is calculated and released by the National Bureau of Statistics (NBS). This indicator measures the amount of non-production, non-operational physical goods sold directly by enterprises to individuals and social groups through transactions, as well as the amount of income obtained from providing catering services. Generally, the higher the monthly growth rate of total retail sales, it means that short-term consumer demand is strong and economic activity is active; otherwise, it means that consumer demand is weak and economic activity is slowing down.

The data covers both urban and rural areas and is broken down into several major categories, including food, clothing, daily necessities, household appliances and electronics.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update
Hashtags
China Retail Consumption

AI Data Insight

In April 2026, the month-on-month growth rate of China's total retail sales of consumer goods recorded -0.38%. Although slightly narrowing from the previous -0.48%, it still marks consecutive months of decline. Data indicates that the domestic demand market remains weak, primarily dragged down by declining sales in automobiles and real estate-related durable goods. Foreign institutions have successively downgraded their full-year consumption outlooks, and the market is highly focused on whether officials will introduce stronger stimulus policies going forward.

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AI Data Insight

In April 2026, the month-on-month growth rate of China's total retail sales of consumer goods recorded -0.38%. Although slightly narrowing from the previous -0.48%, it still marks consecutive months of decline. Data indicates that the domestic demand market remains weak, primarily dragged down by declining sales in automobiles and real estate-related durable goods. Foreign institutions have successively downgraded their full-year consumption outlooks, and the market is highly focused on whether officials will introduce stronger stimulus policies going forward.

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Macro
Description

China Retail Sales of Consumer Goods is calculated and released by the National Bureau of Statistics (NBS). This indicator measures the amount of non-production, non-operational physical goods sold directly by enterprises to individuals and social groups through transactions, as well as the amount of income obtained from providing catering services. Generally, the higher the monthly growth rate of total retail sales, it means that short-term consumer demand is strong and economic activity is active; otherwise, it means that consumer demand is weak and economic activity is slowing down.

The data covers both urban and rural areas and is broken down into several major categories, including food, clothing, daily necessities, household appliances and electronics.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update
Hashtags
China Retail Consumption