Description
China Retail Sales of Consumer Goods is calculated and released by the National Bureau of Statistics (NBS). This indicator measures the amount of non-production, non-operational physical goods sold directly by enterprises to individuals and social groups through transactions, as well as the amount of income obtained from providing catering services. Generally, the higher the monthly growth rate of total retail sales, it means that short-term consumer demand is strong and economic activity is active; otherwise, it means that consumer demand is weak and economic activity is slowing down.
The data covers both urban and rural areas and is broken down into several major categories, including food, clothing, daily necessities, household appliances and electronics.