China: Total Retail Sales of Consumer Goods - Online Retail

Macro

2026-09-15

Description

China Online Retail Sales of Consumer Goods is compiled and released by the National Bureau of Statistics (NBS) of China. This indicator measures the total retail sales of goods and services realized through public online trading platforms (including self-built websites and third-party platforms). It is an important indicator for observing consumer spending and economic activities, especially in the field of e-commerce. A higher number indicates strong consumer demand and strong economic growth, while a lower number may indicate an economic slowdown or weakening consumer confidence.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update

AI Data Insight

In July 2026, China's total online retail sales reached 1,755.17 billion RMB, bucking the trend with a month-on-month growth of 6.38%. Against the backdrop of overall retail sales of consumer goods falling short of market expectations, online consumption of daily necessities and services showed strong resilience, becoming a key driver in offsetting the weakness of physical retail consumption.

AI Data Insight

In July 2026, China's total online retail sales reached 1,755.17 billion RMB, bucking the trend with a month-on-month growth of 6.38%. Against the backdrop of overall retail sales of consumer goods falling short of market expectations, online consumption of daily necessities and services showed strong resilience, becoming a key driver in offsetting the weakness of physical retail consumption.

Description

China Online Retail Sales of Consumer Goods is compiled and released by the National Bureau of Statistics (NBS) of China. This indicator measures the total retail sales of goods and services realized through public online trading platforms (including self-built websites and third-party platforms). It is an important indicator for observing consumer spending and economic activities, especially in the field of e-commerce. A higher number indicates strong consumer demand and strong economic growth, while a lower number may indicate an economic slowdown or weakening consumer confidence.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update