AI Data Insight
China's online retail year-over-year (YoY) growth rate reached a remarkable 38.98% in the second quarter of 2026, significantly jumping from the previous value of 27.81% and demonstrating extremely strong explosive power in online consumption. Although external searches indicate that overall total retail sales of consumer goods growth slowed to 0.2% during the same period and fell short of expectations, the given data still highlights the accelerating trend of consumers shifting online. Moving forward, close attention should be paid to whether the mid-year mega sales can sustain this momentum and when overall domestic demand will fully recover.