AI Data Insight
In September 2026, China's total retail sales of consumer goods excluding autos rose to RMB 3,879.2 billion, demonstrating significant growth from the previous month. Furthermore, the overall retail sales year-over-year growth rate reached 1.1%, outperforming the market consensus of 0.6%. Driven by the "trade-in" policy and holiday effects, sub-categories such as communication equipment experienced counter-trend growth. However, in the medium to long term, it remains necessary to monitor the drag from the real estate sector and the risks of structurally weak domestic demand.