AI Data Insight
China's total retail sales of consumer goods excluding autos grew 3.0% year-over-year (YoY) in June 2026 (Q2 2026), marking a significant rebound from the previous value of 1.1%. Despite the drag from a sharp decline in overall auto sales, core consumption sectors such as communications equipment and catering bucked the trend, driving the overall data to beat market expectations. Looking ahead, with the arrival of the summer peak season and the advancement of consumption expansion policies, short-term retail data is expected to maintain a mild recovery.