AI Data Insight
China's accommodation and catering industry revenue climbed to RMB 1,870.9833 billion in the fourth quarter of 2025, representing a steady growth of approximately 7.4% compared to RMB 1,741.66 billion in the same period of the previous year, setting a new historical high. Despite the contrarian growth in total volume, the market exhibited structural divergence characterized by a decline in average customer spending and a consumption shift towards 'affordable alternatives' and lower-tier markets. Looking ahead, chain brands equipped with cost control and scene innovation capabilities will be the core winners navigating through the involution cycle.