AI Data Insight
In Q1 2026, the real YoY growth rate of per capita consumption expenditure for rural residents in China fell to 3.7%, a significant pullback from the previous 5.3%. Although real rural disposable income grew by 5.4% during the same period, consumption growth failed to keep pace with income growth, indicating a strong defensive savings mindset among rural residents. Authorities are actively promoting the "Two News" policy and bringing consumer goods trade-in subsidies to rural areas, hoping to boost medium- to long-term consumption momentum.