China: Total Retail Sales of Consumer Goods - Online Retail

Macro

2026-07-15

Description

China Online Retail Sales of Consumer Goods is compiled and released by the National Bureau of Statistics (NBS) of China. This indicator measures the total retail sales of goods and services realized through public online trading platforms (including self-built websites and third-party platforms). It is an important indicator for observing consumer spending and economic activities, especially in the field of e-commerce. A higher number indicates strong consumer demand and strong economic growth, while a lower number may indicate an economic slowdown or weakening consumer confidence.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update
Hashtags
China Retail Consumption

AI Data Insight

In June 2026, China's online retail sales reached 1,753.84 billion RMB. Although slightly down from 1,786.90 billion RMB in May, it still grew significantly by over 26% compared to the same period last year. Under the pressure on the overall consumption market, the livestreaming sales boom during the 618 shopping festival and the strong buying interest in new digital electronic products have become the core drivers supporting the contrarian expansion of online retail.

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AI Data Insight

In June 2026, China's online retail sales reached 1,753.84 billion RMB. Although slightly down from 1,786.90 billion RMB in May, it still grew significantly by over 26% compared to the same period last year. Under the pressure on the overall consumption market, the livestreaming sales boom during the 618 shopping festival and the strong buying interest in new digital electronic products have become the core drivers supporting the contrarian expansion of online retail.

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Macro
Description

China Online Retail Sales of Consumer Goods is compiled and released by the National Bureau of Statistics (NBS) of China. This indicator measures the total retail sales of goods and services realized through public online trading platforms (including self-built websites and third-party platforms). It is an important indicator for observing consumer spending and economic activities, especially in the field of e-commerce. A higher number indicates strong consumer demand and strong economic growth, while a lower number may indicate an economic slowdown or weakening consumer confidence.

Published by
National Bureau of Statistics of China (Choice)
Frequency
Monthly
Next Update
Hashtags
China Retail Consumption