2025-11-14
China Retail Sales Slow in October 2025
China’s National Bureau of Statistics reported that total retail sales of consumer goods reached RMB 4.6291 trillion in October 2025, up 2.9 percent year on year, slightly above the market expectation of 2.8 percent but still the lowest growth since August last year. On a monthly basis, retail sales rose 0.16 percent, indicating a mild recovery in consumption momentum. For the January to October period, cumulative retail sales totaled RMB 41.2169 trillion, an increase of 4.3 percent year on year. Consumption continued to support overall economic growth, though the recovery remained weaker than in previous years.
Breakdown and contributing factors:
Urban retail sales reached RMB 4.0021 trillion, up 2.7 percent year on year, while rural retail sales grew 4.1 percent to RMB 627 billion, showing faster growth in rural consumption.
Excluding automobiles, retail sales in October reached RMB 4.2036 trillion, up 4.0 percent year on year.
Demand for essential goods such as food and daily necessities remained steady. Upgraded consumption categories such as cosmetics and sports & entertainment products saw strong growth, rising more than 40 percent and 26 percent respectively.
Sales of consumer electronics and home appliances continued to face pressure, with some categories declining nearly 15 percent during the month.
Online retail maintained solid growth and contributed increasingly to overall consumption.
October’s retail performance was constrained by a weak property market, employment pressures and subdued consumer sentiment. Holiday-related spending also failed to significantly boost big-ticket consumption. The government is intensifying measures to promote consumption in hopes of improving confidence.
While October results slightly exceeded expectations, overall momentum remained soft, consistent with sluggish trends in housing and labor markets. In the short term, year-end promotions and shopping festivals are expected to provide some support, though they are unlikely to fully offset broader economic weakness. Looking ahead, if policy stimulus continues to take effect alongside an improving financial environment, consumption may gradually recover. However, external uncertainties and domestic risks could still limit the strength of the rebound.
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