2026-01-15
US Retail Sales Rose 0.6% MoM in November, Beating Expectations and Rebounding Strongly
US retail sales rose 0.6% MoM in November to USD 735.9 billion, clearly beating market expectations of 0.4%, and rebounding sharply from a revised 0.1% MoM decline in October. On a year-over-year basis, sales grew by around 3.3%, marking the largest monthly increase since July 2025. Total sales hit a record high, indicating that consumer momentum at the start of the holiday shopping season remained resilient.
Breakdown and key drivers:
Motor vehicle and parts dealers: +1.0% MoM, reversing an October decline of 1.6%, reflecting demand normalization following the expiration of EV tax incentives and the impact of promotional activities.
Building materials and garden equipment: +1.3% MoM, rebounding from a 1.3% MoM drop in October, suggesting early signs of stabilization in housing-related activity.
Clothing and accessories: +0.9% MoM, extending October’s 1.2% gain, supported by tariff-related front-loading of purchases and earlier-than-usual holiday demand.
Food services and drinking places: +0.6% MoM, a notable improvement from October’s 0.1% decline, indicating a gradual recovery in discretionary spending.
Overall performance was supported by an early start to holiday shopping, auto promotions, and solid spending from higher-income households. However, lower-income consumers continue to face pressure from higher prices for necessities such as food due to import tariffs. In addition, the October government shutdown delayed the release of some data, which likely amplified the rebound seen in November. Control group sales (excluding autos, gasoline, building materials, and food services) appeared relatively soft, but still provided support for Q4 GDP growth.
In the short term (next 1–2 months), retail sales in December and January are expected to maintain around 2–3% growth, supported by promotions and year-end bonuses. That said, persistent inflationary pressures and a cooling labor market may gradually weigh on consumption. Over the medium term (next six months), if tariff impacts spread further along the supply chain, retail growth could slow to 2.5–3.5%, limiting the Federal Reserve’s room for rate cuts and potentially increasing market volatility.
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