2026-02-04
Japan's December Services PMI Jumps to 53.7, Strong Year-End Rebound Ties Annual High
Core Overview: Strong Finish, Matching Early-Year High
Japan's December Markit Services PMI recorded 53.7, significantly outperforming the previous reading of 51.6, with a single-month increase of 2.1 points. This data not only confirms the expansion trend for the 12th consecutive month (above the 50 boom-bust line) but also matches the high point of January 2025, indicating that after a brief pullback in November, Japan's service sector regained strong growth momentum at the end of the year, laying a solid foundation for the start of the 2026 economy.
Key Details: Tourism Dividends and Wage Transmission
The two main engines for this month's data rebound came from inbound tourism and holiday consumption. Data from JTB and the Japan National Tourism Organization (JNTO) show that the number of foreign visitors to Japan in 2025 is estimated to surpass the 40 million mark, with December benefiting from the ski season and year-end holidays, leading to an explosion in demand for accommodation and dining. Additionally, the 5% level wage increase brought by the 2025 "Shunto" (Spring Wage Offensive) further supported the foundation of domestic consumption at the end of the year, offsetting some of the pressure on real purchasing power caused by inflation.
In-Depth Attribution: Demand Resilience Amidst Price Hikes
Analysis indicates that although companies continue to face challenges from labor shortages and rising input costs, the service sector successfully passed costs on to consumers without seeing a significant cooling in demand. Institutions such as Dai-ichi Life Research observed that as real wages turned positive in the second half of 2025, the household sector's tolerance for rising service prices increased. Furthermore, while the yen exchange rate has fluctuated, the relatively weak pattern continues to attract overseas tourists, serving as a strong support for service exports.
Outlook and Risks: Labor Force Becomes the Biggest Bottleneck
Short-term (1-2 months): As the Lunar New Year holiday approaches, tourism-related service industries are expected to remain at high levels in January-February 2026, with the PMI likely to maintain within the expansion range of 52-54.
Medium-term (3-6 months): Attention must be paid to the possibility of further rate hikes by the Bank of Japan (BOJ) and their impact on mortgages and consumer psychology. Meanwhile, labor shortages have become a structural constraint; if companies cannot solve the labor shortage through automation or wage increases, capacity limitations may suppress the magnitude of future growth.
Web Search References
https://www.jtbcorp.jp/en/newsroom/2025/01/09_jtb_2025-annual-outlook_en.html
https://arigatotravel.com/travel-news/arigato-travels-8-top-travel-trends-for-japan-in-2025/
https://www.dlri.co.jp/en/report/macro/369796.html