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US Q2 2026 Retail Sales Climb Consecutively to Reach 763,000 Million USD, Strong Core Momentum Surpasses Market Expectations

2026-06-18

  1. Core Overview: According to the latest data provided by DataTrack, total US retail sales for Q2 2026 climbed to 763,705 million USD, an increase of approximately 0.87% from the previous observed value of 757,085 million USD for Q2 2026. This figure not only significantly exceeded the market's initial consensus estimate of 0.5%, but also surpassed the previous period's growth rate. The overall consumption trend exhibits a pattern of consecutive monthly increases, indicating that overall US consumption momentum continues to show extremely strong resilience even in the face of headwinds.

  2. Key Details: Looking at the detailed performance, the strong data for this quarter partially benefited from surging energy prices. Affected by geopolitical conflicts in the Middle East, gas station sales surged by 3.4% month-over-month, while the year-over-year growth rate soared to 26.5%. However, even after excluding autos, gasoline, building materials, and food services, the "core retail sales (control group)," which is considered the basis for calculating GDP, also delivered an excellent performance with a month-over-month increase of 0.7%, confirming that the public's demand for non-store retail and daily consumer goods has not retreated.

  3. In-depth Attribution: Regarding this better-than-expected performance, investment banks and institutions generally believe that a robust job market and wage growth are the biggest backing. TradeStation's Head of Market Strategy David Russell pointed out: "A spike in oil prices might have affected consumer sentiment, but three consecutive months of healthy job growth have allowed consumers to maintain their spending capacity." However, some analysts also cautioned that this retail data is not adjusted for inflation; if factoring in rising prices, real retail sales actually saw a slight decline of 0.2%, reflecting that a certain proportion of the nominal data growth was inflated by "inflation."

  4. Outlook and Risks: In the short term (1-2 months), the better-than-expected retail sales will help boost forecasts for US economic growth, but it also gives the Federal Reserve (Fed) more reasons to remain observant, and potentially maintain a hawkish high-interest-rate policy to prevent inflation from reigniting. In the medium term (3-6 months), the market's biggest potential risk lies in whether high oil prices will create a "crowding-out effect," further compressing the discretionary spending of low- to middle-income groups and leading to a K-shaped consumer bifurcation. Only if energy prices gradually fall back in the future can the retail sector expect to welcome a broader and more substantial recovery dividend.

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