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Japan November Household Spending Plunges 2.6%, Inflation and Negative Real Wage Growth Hit Consumer Confidence Hard

2026-02-06

According to the latest released data, real average household spending in Japan decreased by 2.6% year-on-year in November 2025. This not only erased the strong 2.9% increase from October but also marked a significant recent decline. Observing the data over the last three months (September -3.0%, October +2.9%, November -2.6%), Japanese household consumption exhibits violent "sawtooth" volatility. This indicates that without the support of solid real income, consumption momentum is extremely fragile, and the moderate recovery path previously expected by the market faces renewed challenges.

An in-depth breakdown analysis reveals that this decline in spending was mainly driven by the crowding-out effect of inflation on "essential consumption." Market analysis points out that while demand for some durable goods occasionally recovered, food prices (particularly rice and fresh food) remained high, forcing households to cut back on spending in non-essential categories such as leisure, entertainment, and transportation/communications. Additionally, the base effect from the same period last year contributed to data fluctuations, but the core issue remains the real tightening of household budgets.

Regarding this weak performance, institutional analysis widely attributes it to the structural dilemma where "wages are not keeping up with prices." According to Trading Economics and foreign wire reports, although Japan's nominal wages are showing growth, the inflation rate continues to exceed the 2% target, resulting in real wages showing negative growth for consecutive months (with year-on-year declines reaching as much as 2.8% at one point). Analysts warn that as long as real purchasing power fails to turn positive, household willingness to spend in the future will remain conservative, a fact clearly demonstrated by the frequent negative values in the data.

Looking ahead, in the short term (1-2 months), it remains to be seen whether the distribution of winter bonuses can boost performance during the year-end peak consumption season; however, considering price stickiness, consumer confidence is unlikely to see a rapid V-shaped reversal. In the medium term (3-6 months), the focus will shift entirely to the spring wage negotiations (Shunto) in 2026. The market is paying close attention to whether companies can offer wage increases that exceed inflation; if wage growth continues to lag, the Bank of Japan (BOJ) will face greater downside economic risks when pushing for the normalization of monetary policy.

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