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US December Retail Sales Unexpectedly Fall, Year-End Consumer Weakness Intensifies Fears of 2026 Economic Cooling

2026-03-07

According to the latest DataTrack data, total US retail sales recorded $733.537 billion in December 2025, declining approximately 0.2% from the previous figure of $734.967 billion. This data not only snapped the earlier growth trend but also fell significantly short of the market consensus forecast of a 0.4% increase (according to TD Economics and Trading Economics data). On a year-over-year basis, the growth rate narrowed to approximately 1.5%; after adjusting for inflation, real consumption growth momentum has nearly stagnated, indicating that the US economy showed signs of "losing steam" at the end of 2025.

Observing the data details and trends, retail sales have shown a downward trajectory for two consecutive months after hitting a historical peak of $735.085 billion in October 2025. This indicates that the traditional year-end holiday shopping season was not as robust as expected, instead flashing warning signs of a "lackluster peak season." A breakdown shows that high-priced durable goods and discretionary spending were hit hardest, revealing that household balance sheets are stretched tight in a high-interest-rate environment, with the public cutting back on spending to cope with future economic uncertainty.

Regarding the weakness in this data, market institutions generally attribute it to macroeconomic policy disruptions. According to analysis by the Washington Post and Morgan Stanley, the brief Government Shutdown at the end of 2025 dealt a direct blow to consumer confidence, which, combined with market concerns over new tariff policies (Tariff uncertainty), caused businesses and households to turn conservative in their spending. Additionally, Indo Premier Sekuritas noted that high borrowing costs continue to erode disposable income, rendering credit-driven consumption models unsustainable.

Looking ahead to the short term (1-2 months), with the arrival of the seasonal lull in early 2026 and potential changes to tax credit policies, retail data is unlikely to rebound quickly in the first quarter; the market must guard against the risk of a further dip in January figures. In the medium term (3-6 months), if consumption momentum remains sluggish, the Federal Reserve (Fed) will be forced to reassess its interest rate path. The market has already begun to bet that the Fed may need to cut interest rates early in the first half of 2026 to prevent the economy from sliding from a "slowdown" into a "recession."

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